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Freddy Serrano
4900 Battery Lane, Apt 211
Bethesda, Maryland (United States)
Phone: 7542496480
Email: fserranotv@gmail.com
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4900 Battery Lane, Apt 211
Bethesda, Maryland (United States)
Phone: 7542496480
Email: fserranotv@gmail.com
Send Private Message
News Anchor, Executive Producer
Resumes ID: 9985
Resumes Views: 88
Location: Bethesda, Maryland, United States
Postal Code: 20814
Posted: 04.06.2023
Job Type: full time
Job Category: Television
Updated: 04.06.23
Objective
Bilingual TV Journalist with 15+ years of experience, largely in growing and competitive Hispanic markets. Comfortable overseeing all aspects of video production, including post-production and marketing.Education:
06.07.2014 - 06.30.2016
Ulacit
Project Management
Master’s Degree
Project Management
Master’s Degree
11.04.1995 - 02.23.2001
Ulatina
journalism and TV Production
Bachelor’s Degree
journalism and TV Production
Bachelor’s Degree
Work Experience:
Executive Producer & Anchor
03.14.2022 - 03.10.2023
TelevisaUnivision |
● Spearheaded the planning and development of news programs, including segments for the 6 pm and 11 pm daily programming, leading to a 20% increase in daily viewership over 7 months. ● Oversaw the training and daily management of new staff members and on-air presenters with a focus on ethics, presentation policies, and general performance-enhancing techniques. ● Coordinated the preparation for shows, including the development of pre-recorded segments, full-screen transitions, lower-third graphics, maps, videowall graphics, and other resources used in daily productions. ● Line produced live news shows at 6 pm and 11 pm, using all resources from INews, securing flawless shows. ● Implemented new policies to improve storytelling and increase overall ratings through effective audience engagement on stories relevant to local communities.
TelevisaUnivision |
● Spearheaded the planning and development of news programs, including segments for the 6 pm and 11 pm daily programming, leading to a 20% increase in daily viewership over 7 months. ● Oversaw the training and daily management of new staff members and on-air presenters with a focus on ethics, presentation policies, and general performance-enhancing techniques. ● Coordinated the preparation for shows, including the development of pre-recorded segments, full-screen transitions, lower-third graphics, maps, videowall graphics, and other resources used in daily productions. ● Line produced live news shows at 6 pm and 11 pm, using all resources from INews, securing flawless shows. ● Implemented new policies to improve storytelling and increase overall ratings through effective audience engagement on stories relevant to local communities.
Regional Press Officer
08.17.2015 - 12.31.2021
Maersk |
● Developed public communications strategies that led to a 300% increase in media exposure within influential publications across Latin America, including Bloomberg, Reuters, and CNN ● Refined policies leading to an 80% public approval rating of the company and its operations, leading to a 50% increase in business opportunities with third parties and direct customers in the region. ● Expanded the company’s digital marketing and communications options to create new opportunities and maintain relationships despite restrictions during the COVID-19 pandemic.
Maersk |
● Developed public communications strategies that led to a 300% increase in media exposure within influential publications across Latin America, including Bloomberg, Reuters, and CNN ● Refined policies leading to an 80% public approval rating of the company and its operations, leading to a 50% increase in business opportunities with third parties and direct customers in the region. ● Expanded the company’s digital marketing and communications options to create new opportunities and maintain relationships despite restrictions during the COVID-19 pandemic.
News Director & Anchor
02.01.2011 - 02.03.2014
TV Azteca |
● Directed the development, launch, and continued management of news shows, including four top-rated shows, using new technologies to improve deliverable quality and exceed previous limits in production ● Managed a team of more than 50 staff members to report on news and sports developments positioning the station as #2 nationwide. ● Created training programs aimed at building professional skills and social skills needed to make connections within the community and gather information for impactful news stories.
TV Azteca |
● Directed the development, launch, and continued management of news shows, including four top-rated shows, using new technologies to improve deliverable quality and exceed previous limits in production ● Managed a team of more than 50 staff members to report on news and sports developments positioning the station as #2 nationwide. ● Created training programs aimed at building professional skills and social skills needed to make connections within the community and gather information for impactful news stories.
Sr Producer & Anchor
02.01.2010 - 01.31.2011
NTN24 |
● Led the editorial assignments and delivered on-air content for #4 daily shows and segments, filling the role of a producer while also anchoring news segments. ● Reported on important world events, such as the UN Assembly and Nicaragua dispute with Costa Rica, providing live on location detailed explanations and commentary to help viewers understand the situation. ● Launched the affiliated division in Central America, effectively expanding viewership by up to 20,000 people.
NTN24 |
● Led the editorial assignments and delivered on-air content for #4 daily shows and segments, filling the role of a producer while also anchoring news segments. ● Reported on important world events, such as the UN Assembly and Nicaragua dispute with Costa Rica, providing live on location detailed explanations and commentary to help viewers understand the situation. ● Launched the affiliated division in Central America, effectively expanding viewership by up to 20,000 people.