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Denise Florez
1027 W. 7th St.
Upland, California (United States)


Phone: 3237477725
Email: florez.denise.a@gmail.com
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Work Samples / Clips:
Denise Florez Work Samples.pdf
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Digital Content Producer

Resumes ID: 10377
Location: Upland, California, United States
Postal Code: 91786
Posted: 07.11.2023
Job Type: full time,part time,freelance
Job Category: Newspapers,Wire Services,Television,Online | New Media,Magazines,Graphic Design,Public Relations | Marketing,Publishing
Updated: 07.11.23

Objective

I have sound judgment, great programming ideas and extreme sensitivity and news judgment on stories of deep controversy.

Education:

08.18.2000 - 05.10.2002
University of Southern California
Journalism
Bachelor’s Degree

08.28.1998 - 05.05.2000
Chaffey College
General Education
Associate Degree


Work Experience:

Multiplatform Editor
05.07.2012 - 07.07.2023
Los Angeles Times |
- Curated homepage using Chartbeat and news judgment skills. Managed homepage during breaking news events such as the 2019 Notre Dame fire and the January 6 Capitol attack, as well as during special events like the Oscars and Golden Globes. - Coordinated production of the annual Holiday Gift Guide special section for seven years, adding illustrations, links and recirculation navigation to all stories. The package garnered 1,140 subscriptions in 2021. - Digitized the 1983 Pulitzer Prize-winning series “Latinos” and the 1982 series “Black L.A.: Looking at diversity.” - Produced stories for the Travel section, and received the Lowell Thomas Gold award in 2016, 2017 and 2018. - Designed and produced landing pages for the Image and Lifestyle sections. Part of the redesign for Home and Living sections into the new Lifestyle section for the website. - Produced Disneyland guide adding illustrations, links and recirculation navigation to all stories. The package garnered 118 subscriptions. - Sent breaking news alerts across multiple platforms when major networks and AP called the election for President Joe Biden. - Pitched story ideas and sent breaking news alerts for continued coverage of the secret audio recording of Los Angeles City Council members that was the 2023 Pulitzer Prize winner for Breaking News Reporting. - Wrote and edited headlines for SEO.


Total Years Experience:

12 years

Skills:

I am bilingual in Spanish and English. I have writing and editing experience. I have strong news judgment. I have experience with Search Engine Optimization (SEO), Data Analytics, Project Management. I have worked with HTML and in several Content Management Systems. 
 

Desired Salary:

$90,000.00 per year



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