Senior Manager, Marketing & Membership

Job Description

About Baltimore Public Media 

Baltimore Public Media (BPM) is the parent organization of WYPR 88.1 FM and WTMD 89.7 FM. We provide rich, vibrant programming in news, music, arts, and culture—across expanding radio and digital formats—that connects, enriches, and elevates the residents and communities of Baltimore and the region. Our mission is rooted in journalistic integrity, cultural merit, and community service. 
 

Position Summary 

Baltimore Public Media (BPM) — home to WYPR 88.1 FM, WTMD 89.7 FM, and Your Public Studios — seeks a strategic and collaborative Senior Manager of Marketing and Membership to lead initiatives that grow BPM’s audience, deepen listener engagement, and strengthen philanthropic support through innovative marketing and membership strategies. 
 
Reporting to the Director of Development, this position oversees BPM’s Marketing Manager and Membership & Marketing Associate and works in close partnership with the rest of the Development Department to ensure alignment and continuity across BPM’s fundraising, engagement, and brand-building efforts. 
 
The Senior Manager leads the planning and execution of integrated marketing and membership campaigns, drives brand awareness, and advances strategies for acquisition, retention, and conversion across BPM’s radio, digital, and community platforms. This position also partners with the Director of Events to plan and produce membership events that cultivate engagement and loyalty among BPM’s listeners and supporters. 

Key Responsibilities 

Strategic Marketing & Membership Leadership 

• Lead the development and implementation of multi-channel marketing and membership strategies that drive audience growth, engagement, and philanthropic support. 

• Serve as a main point of contact with the Membership Services Bureau (MSB), the contractual service provider that administers membership processing, mail and digital acquisition campaigns, and data at BPM. 

• Supervise the Marketing Manager and Membership & Marketing Associate, fostering a culture of collaboration, creativity, and accountability. 

• Partner closely with the Major Gifts team to coordinate messaging, timing, and strategy across BPM’s campaigns, channels, and audience touchpoints. 

• Collaborate with programming staff to ensure on-air fundraising messaging aligns with BPM’s broader marketing and membership goals. 

• Develop and execute strategies for listener conversion, sustainer growth, and retention. 

• Collaborate with the Events and Stewardship Manager to plan, promote, and help produce membership-focused events that enhance audience engagement and support BPM’s community presence. 

• Use data analytics and CRM insights to evaluate campaign performance and guide future strategy. 

Campaign Development & Storytelling 

• Develop and oversee creative, mission-driven campaigns that highlight BPM’s impact in news, music, and community service. 

• Partner with BPM’s journalists, hosts, and producers to identify and share stories that connect audiences to BPM’s mission and inspire listener support. 

• Create and refine messaging frameworks for membership drives, digital campaigns, and public communications. 

• Ensure BPM’s voice, tone, and visual identity are consistent and reflective of its brand values across all platforms. 

• Manage production of creative assets with internal teams and external vendors. 

Cross-Department Collaboration 

• Collaborate closely with the Major Gifts team to ensure donor and member communications are cohesive and mutually reinforcing. 

• Coordinate with the Director of Events and programming staff to align timing and messaging across on-air, digital, and community engagement initiatives. 

• Partner with the Digital and Content teams to expand BPM’s reach and strengthen audience connections through web, social media, and email platforms. 

• Support the Director of Development in crafting institutional messaging, sponsorship materials, and audience engagement strategies. 

Brand Stewardship & Communications Strategy 

• Advance BPM’s brand visibility and audience reach across platforms. 

• Maintain consistency of BPM’s brand identity in all marketing and membership materials. 

• Monitor public media, philanthropy, and marketing trends to guide BPM’s audience engagement strategy. 

• Ensure all communications reflect BPM’s commitment to trust, inclusivity, and public service. 

Data, Insights, & Reporting 

• Oversee collection and analysis of membership and marketing data to assess performance and inform strategic planning. 

• Partner with the Development Operations Manager to ensure accurate reporting and data integrity within BPM’s CRM system. 

• Provide regular reports on campaign outcomes, audience growth, and engagement metrics to the Director of Development and senior leadership. 

Qualifications 

Required 

• Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent professional experience. 

• 5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments. 

• Proven leadership and staff management experience. 

• Demonstrated success in designing and implementing integrated marketing or membership campaigns. 

• Excellent writing, storytelling, and content development skills. 

• Strong analytical, organizational, and project management abilities. 

• Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking. 

• Collaborative approach with the ability to work effectively across departments. 

• Deep commitment to public media’s mission and values. 

Preferred 

• Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models. 

• Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar). 

• Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite). 

• Understanding Baltimore’s cultural, media, and philanthropic communities. 

• Commitment to diversity, equity, and inclusion in all audience and member engagement work. 

Equal Opportunity & Organizational Commitment 

Baltimore Public Media is an Equal Opportunity Employer. We are committed to building a team that represents diverse backgrounds, perspectives, and skills. We actively encourage applicants from historically underrepresented groups—including but not limited to Black, Indigenous, and people of color, women, LGBTQ+ individuals, veterans, and people with disabilities—to apply. 

As a nonprofit 501(c)(3) public media organization, Baltimore Public Media operates WYPR 88.1 FM and WTMD 89.7 FM, serving the Baltimore region and Maryland with trusted journalism, engaging music, and cultural programming. We are dedicated to enriching our community through independent media and public service. 

Job Requirements

Qualifications 

Required 

• Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent professional experience. 

• 5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments. 

• Proven leadership and staff management experience. 

• Demonstrated success in designing and implementing integrated marketing or membership campaigns. 

• Excellent writing, storytelling, and content development skills. 

• Strong analytical, organizational, and project management abilities. 

• Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking. 

• Collaborative approach with the ability to work effectively across departments. 

• Deep commitment to public media’s mission and values. 

Preferred 

• Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models. 

• Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar). 

• Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite). 

• Understanding Baltimore’s cultural, media, and philanthropic communities. 

• Commitment to diversity, equity, and inclusion in all audience and member engagement work. 

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