National Sales Manager

Job Description

National and Political Sales Manager

WMUR-TV, the ABC affiliate and New Hampshire’s leading source for news, live sports and community engagement, is looking for a highly motivated National and Political Sales Manager to join our sales team. You will lead the national sales team to exceed revenue goals, collaborating with the Local and Digital Sales Managers on local sales and inventory management. You will also oversee Political Advertising for the station. Client engagement is a top priority. Monthly travel is required. You should be able to handle multiple challenges simultaneously and be excellent in broadcast sales negotiations. You will report to the General Sales Manager.

Responsibilities

• Set the tone for the national sales department by providing guidance observing mutually agreed upon sales goals and priorities
• Lead our national in-house sales team with clear direction on expectations and strategies
• Develop strategies to achieve national sales goals across multiple media platforms
• Work with the Local team, Local Sales Manager, Digital Sales Manager, General Sales Manager to foster a positive sales environment
• Work with the national in-house sales team on forecasting, negotiations and planning, and coach and inspire our national in-house team to increase station share
• Negotiate all national business and work with the national sales assistant on preempts and orders
• Lead the station’s political sales efforts, including tracking of payments, fulfillment of public file posting responsibilities, and creation of political pricing guidelines along with the General Sales Manager
• Forecast national broadcast revenue weekly, quarterly and yearly
• Meet with agency buyers, planners, and media directors to build relationships and collaborate on achieving the goals of both the agency and the station
• Work with Local team to help build local client relationships (mainly auto dealers) to help increase overall spending and share for WMUR-TV
• Achieve or exceed the national revenue budget
• Work with the General Sales Manager on inventory management and pricing, and reporting and forecasting

Requirements

• 3+ years in media sales or management experience
• Have experience with Wide Orbit, Wide Orbit Media Sales
• Understand how to build internal and external relationships
• Have an acute understanding of how to forecast future revenue
• Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital and multi-cast
• Take full ownership of national budgets and revenue goals and always develop strategies to overachieve
• Organized and always prepared
• Analyze issues thoroughly to make decisions, solve problems, and find solutions
• Proficient in building media packages, sponsorships, and sales presentations
• Have an excellent understanding of how to price and manage inventory
• Availability for domestic travel for maintenance of National buying contacts
• Valid driver's license and reliable automobile
• Related military experience will be considered
• Monthly travel
• In-person attendance is required at Manchester, NH location when not traveling

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Powered by Journalismnext