Audience Insights and Analytics Director

Job Description

Gulf Coast News in Fort Myers, Florida has an opening for an experienced Audience Insights and Analytics Director. As Audience Insights and Analytics Director, you will analyze all impressions and research information to design compelling presentations for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. You will be proficient in Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Audience Insights and Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the Sales Director.

Responsibilities

• Create compelling presentations that promote the marketing power of all of the station’s media platforms
• Play a necessary role in the advertising sales department and work with station management on projects and marketing plans
• You will participate in sales, promotional and news activities, including presentations to clients, station management, and at full station staff meetings
• Command of multiple software applications using Nielsen research and other qualitative data

Requirements

• Prior advertising, marketing or broadcast experience
• A background in consumer or media research and related software applications is required
• Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Excel (can maintain complex spreadsheets) and PowerPoint
• Must be analytical, creative and have desktop publishing expertise
• Must be curious and passionate about consumer and media habits, with a focus on positioning research data in the most positive manner
• Equivalent military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

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