Social Media Editor

Job Description

WTTW News (Chicago PBS) is seeking a Social Media Editor to innovate, expand reach, and increase the impact of news content through development of strategy and content for social and digital news platforms. This is a management level position.
 
KEY RESPONSIBILITIES:

• In collaboration with editorial, marketing, and digital colleagues, develop, refine, and execute social strategy and voice for news with the objective of achieving established metrics and audience growth goals. 
• Pitch, create, produce, schedule, distribute, and test fresh, platform-specific social content for WTTW News – including text, graphics, animations, and video.
• Be responsive to real-time social and search patterns; report on live events on designated social platforms.
• Create and manage audience-driven editorial and distribution calendar for social media content.
• Develop, document, and share analytics reporting; continuously analyze social performance and make recommendations for platform and content changes and improvements.
• Cultivate strategic external relationships with the goal of deploying a push-pull strategy to promote WTTW News content.
• Develop, follow, and share newsroom social media workflow, guidelines, and best practices.
• Supervise WTTW News social staff.
• Perform other digital production and website management duties for news as assigned.

Job Requirements

SKILLS/QUALIFICATIONS:

• Demonstrated experience leading or working at a high level on a metrics-driven social media team
• Expert proficiency in organic and paid social media content production, distribution, algorithms, and analytics with a track record of driving growth for branded accounts
• Ability to work independently, proactively, and persistently in a high post volume work environment
• Ability to collaborate with content creators across broadcast and digital
• Ability to juggle multiple projects and priorities
• Exceptional attention to detail and accuracy; excellent organizational and planning skills
• Excellent writing, editing, and fact checking skills
•  Strong interest in Chicago news
•  Understanding of journalistic ethics and procedure as well as an understanding of public media

EXPERIENCE:  

• 5+ experience managing and creating content for news or branded social media accounts
• High level image and video editing proficiency utilizing Adobe Creative Suite including Photoshop, Premiere, and After Effects.
• Expert knowledge of social analytics gathering, analysis, and reporting using common tools including Sprout Social, Google Analytics, and CrowdTangle
• Work experience with a news organization is preferred

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