The Venetoulis Institute for Local Journalism is a non-profit news media company that is launching The Baltimore Banner in the second quarter of 2022. The company is a high profile, well-funded startup that is supported by some of the top names in the media industry, and has been featured in The Atlantic, Washington Post, New York Times, among others. Solely focused on the Baltimore area, Venetoulis is creating a new paradigm for digital-first, cross-channel local media. Content will extend across web, mobile (app), radio (terrestrial and satellite) and video (TV and digital). The vision is to be the leading provider of news and lifestyle content in the Baltimore area.