Company Profile

Company Description:

Job Description:

As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs.

At the Red Cross, there is no such thing as a small disaster. In every single case it is the Red Cross’ mission to help people affected by disaster meet their emergency needs that include shelter, food, clothing, and health and mental health services. As a paid staff member, you will support our loyal Red Cross disaster volunteers who serve selflessly to provide a bridge of assistance until individuals and families can resume a normal life.

Our disaster volunteers are the heart and soul of our mission to respond to emergencies and provide relief to victims of disasters. They serve in a number of capacities, including Disaster Action Team Member, Disaster Assessment, Caseworker, Mass Care Feeding, Emergency Response Vehicle (ERV) Driver, Shelter Manager/Staff, Disaster Health Services and Disaster Mental Health.

We are currently seeking a Communications Program Manager (San Antonio, TX) Bilingual English/Spanish Speaking Candidates Preferred, to work in our San Antonio office. This position will work 9:00am to 5:00pm Monday through Friday, and some weekends and evenings will be required during times of business need. Travel will also be involved up to 30% of the time.

**Bilingual Spanish/English candidates preferred**

Performs communications and marketing functions that drive regional business objectives and results, publicizes the mission of the Red Cross, supports revenue generations, and educates the public about how to access Red Cross services.

Works in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.

Provides support, development and/or leadership guidance to all volunteers.

Responsibilities
1. Media Relations: Works with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.; responds to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate; will be required to serve as a Red Cross spokesperson; trains and prepares staff and volunteer spokespersons throughout the region; reviews support requests and develops and executes an effective communications strategy.

2. Public Affairs and Crisis Communications: Supports regional, divisional, and potentially national, disaster public affairs activities; provides training to regional disaster public affairs volunteers; may be required to deploy to support disaster response operations outside of home region, or may be tasked to conduct public affairs volunteer training and development across the division.

3. Social Engagement: Implements a social media engagement strategy for the region that reflects the regional priorities, in alignment with the enterprise wide social media strategy. Produces relevant local content for regional web and social platforms.

4. Marketing Support:  Supports integrated campaign/program development in collaboration with Field Marketing and regional Financial Development; encourages staff to be trained on and use Brand Central.

 
5. Internal Communications: Supports development of strategic and change management communications.

 
6. Volunteer Engagement: Supports the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

Scope:

Individual contributor that works under limited supervision. Applies subject matter knowledge; requires capacity to understand specific needs or requirements to apply skills/knowledge.

Qualifications:

Education: Bachelor's degree required.

Experience: Minimum 3 years related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.

* Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

Skills and Abilities:  Good understanding of role and industry, applies specialized knowledge.  Knows what is expected in the role and expectations. Proficient in the role. Analyzes possible solutions using standard proceduresOutstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team.

Travel: Up to 25%. May vary by region.

Essential Functions/Physical Requirements: Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions.

Competencies:

• Drives Results - Consistently achieving results, even under tough circumstances.
• Plans & Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
• Builds Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Directs Work - Providing direction, delegating, and removing obstacles to get work done.
• Develops Talent - Developing people to meet both their career goals and the organization’s goals.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Apply now!  Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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The American Red Cross is a diverse nonprofit organization offering its employee’s professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment. To be considered for this position, please visit www.redcross.org/jobs to apply.