Xtrellas is an international social media-based talent show designed to appeal exclusively to members of the international Spanish-speaking Latino community. We post 5 Talent Videos on Instagram, TikTok and YouTubeevery week, and the Winner is determined using a proprietary algorithm that combines Likes, Comments and Shares. Along with receiving a cash prize, Winners are also offered a Talent Management contract. The mission statement of Xtrellas is to celebrate a diverse range of skills, passions and talents within the Latino community, while providing a viable platform for brand sponsorships, inspiring media coverage, and funding for community projects.