Director of Audience

Location: Lander, Wyoming
Job Category: Online | New Media
Job ID: 13715
Employment Type: Full time
Salary: per year
Posted: 03.26.2026

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Occupations:

Job Description:

Director of Audience
Reports to: Chief executive and editor
Location: Wyoming (Lander, Laramie, Casper, or Cheyenne preferred, other locations considered)

WyoFile is returning the facts to Wyoming’s civic life with community-supported, non-partisan, public-interest journalism. To make that happen, we’re looking for a director of audience to champion a community-first organizational culture and lead initiatives that grow readership, strengthen brand awareness, innovate products, integrate digital-publishing best practices and bolster connections between the newsroom and those we serve. This is a chance to enjoy job security, fair compensation and sustainable work-life balance in print journalism while working to advance the profession as part of a cutting-edge innovative team. The right candidate will leave their mark on WyoFile, Wyoming and American democracy.

Fast Facts:
Established: 2008
Employees: 16 and growing
Growth: Since 2017 staff quadrupled, revenue quintupled, audience and reach multiplied by a factor of 10.
Circulation: 22K+ subscribers and more than 50 state and regional publications rely on WyoFile reporting. ~5 million website visitors per year.

Job Requirements:

What you’ll do:

• Lead WyoFile's effort to connect with current readers and grow new readership.

• Develop new and existing WyoFile news products, including but not limited to the website, mobile app, newsletters, podcasts, live events, multi-media adaptations and regular features.

• Analyze news consumer behavior and preferences — including external trends and developments — and create and implement strategies to improve WyoFile’s offerings.

• Track the performance and impact of WyoFile’s work in cyberspace and beyond. Communicate that information so stakeholders — including reporters, editors, executive leadership, development team and the WyoFile board — can better center the audience in their work.

• Adapt WyoFile reporting to disparate platforms including email newsletter, social media and legacy print outlets, manage its distribution and moderate the resulting dialogue.

• Disseminate WyoFile content via a diverse array of channels for maximum effect — including our website, republication partner websites, social media, mobile app, paid and organic search, news aggregators, etc.

• Coach and collaborate with reporters, columnists and editors on news consumption and distribution trends and developments to help keep the reader central to our reporting.

• Connect WyoFile with community partners, stakeholder groups and other constituencies via events, dialog, presentations, listening sessions, surveys and other outreach efforts.

• Field reader correspondence.

• Generate and pitch story ideas.

• Contribute to the evolution and execution of WyoFile’s editorial vision.

What you’ll need to succeed:

• Creativity, assertiveness and follow-through. You are an idea engine and a task master. You dream up out-of-the-box solutions and have a demonstrated history of implementing them.

• Fluency in the fundamentals of online behavior and enough tech savvy to quickly master a dynamic array of digital tools and services.

• Data-driven approach. You love finding the story and its implications in the numbers

• Ability to juggle multiple projects at the same time. This role works with many different platforms and stakeholders that need to be prioritized in different ways.

• Great customer service instincts. You tend to put yourself in the other person’s shoes and are able to see an organization and its behavior from an outside perspective.

• Exceptional attention to detail. You sweat the small stuff, be it a repetitive task, the fine points of a message or the punch list of a product launch, while never losing track of the timeline and deadlines.

• Goal orientation, intrinsic motivation, work ethic and the ability to thrive under pressure while tackling challenges head on. Enthusiasm for tackling ambitious, complex initiatives in an entrepreneurial work environment.

• Team-orientation and an appreciation for collaboration and peer leadership.

• Unimpeachable personal integrity, reliable sense of fairness and dogged commitment to the Society of Professional Journalists' code of ethics.

• Impeccable news judgement

• Passion for the role of civic news organizations in American society.

We’re especially interested in candidates who:

• Appreciate and are personally grounded in the unique cultures of Wyoming.

• Are knowledgeable of the nuances of Wyoming political and civic life. 

• Bring new perspectives and a diversity of experience to the team.

We’re committed to building an inclusive newsroom that represents and reflects the people and communities we seek to serve. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, members of the LGBTQ+ community and people who are differently abled.

The details:
Start date: ASAP
Starting salary range: $75K – $82K depending on experience
Benefits: WyoFile offers unlimited paid time off, health, dental and vision insurance, a SIMPLE IRA with employer match, mental health services, flexible work environment and other benefits.

To apply please send a resume and cover letter to Guy Padgett at jobs@wyofile.com