Product Manager, Senior Living

Location: Washington,
Job Category: Online | New Media
Job ID: 12985
Employment Type: Full time
Salary:
Posted: 09.04.2025

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Occupations:

Job Description:

 

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship events highlight important national conversations including Healthcare of Tomorrow and The State of Equity.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

Approximately 10 million people come to U.S. News Health each month, most of them seeking guidance on choosing the best healthcare options for themselves or their loved ones. In our senior living segment, our Best Senior Living, Best Nursing Homes and Best Insurance Companies for Medicare Advantage ratings help families navigate complicated decisions about how to plan, pay for and choose care and lifestyle services.

We are looking for a dynamic and data-savvy Product Manager to help us build best-in-class consumer decision support tools, drive audience growth and optimize lead generation funnels. This role is critical to expanding our user base, improving acquisition, and driving measurable business value through experimentation, user-centric design, and collaboration across teams.

The Product Manager will work cross-functionally with editorial, engineering, data, and design teams to build products and features that attract new users, build ongoing engagement, and help families connect to resources and providers that meet their needs.

Are you up to the challenge?

 

• Leverage product analytics and user research to understand how our data and consumer decision support tools can meet users' needs

• Identify and prioritize features and enhancements based on usage analyses, competitive intelligence, user feedback, and industry trends.

• Define, plan and execute initiatives that drive audience growth, measured by unique users, engagement, lead volume & quality.

• Execute upon a comprehensive first party data strategy and post-registration product experience supporting engagement and return user goals.

• Write clear, comprehensive, and detailed product requirements, user stories, and acceptance criteria.

• Work closely with internal teams (engineering, analytics, sales, marketing, customer support) to ensure alignment and successful product delivery.

• Lead A/B testing and experimentation to validate growth hypotheses.

• Collaborate with analytics to generate insights and measure performance against KPIs.

• Stay current on trends in consumer behavior, competitor tactics, growth tactics, and competitors.

Job Requirements:

You should definitely have:

 

• Three years to five years of product management experience, preferably in healthcare, senior care or multisided marketplaces.

• Excellent communication and collaboration skills across technical and non-technical teams.

• Proven track record of driving user acquisition, engagement and satisfaction through product-led growth.

• Understanding of SEO, content discovery, and distribution strategies.

• Strong analytical skills and familiarity with tools like Google Analytics.

• Experience with agile product development methodologies and tools.

 

It would be nice if you had:

• Experience building interactive data visualizations using platforms such as Tableau or Flourish, or building tailor-made visualizations using HTML, CSS and JS.

• Experience with data analysis software, particularly writing analytics code in Python using platforms such as Jupyter or Google Colab, and libraries such as Pandas – or similar technologies.

• Familiarity with data formats beyond spreadsheets.

• Familiarity with creating and querying (SQL) relational databases.

• Familiarity with content management systems and web production.

• Familiarity with survey design and sample size evaluation.

 

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers. We offer:

• An entrepreneurial, mission-driven culture with core values of quality and integrity.

• A focus on fostering personal and professional growth.

• Competitive benefits including paid vacation time, medical, tuition reimbursement and training.

• A collaborative work environment – fun, diverse, inclusive and ambitious co-workers.

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.

• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).

• Please submit a resume for consideration. A cover letter explaining how your experience relates to the role is also encouraged.

• Preference for applicants based in New York or Washington, D.C., to work a hybrid schedule in those office locations. Remote applicants will be considered.

• The base salary for this position is $70,000 to $100,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.