Location: BOSTON/WORCESTER, Massachusetts, United States
Job Category: Public Relations | Marketing,Media Business Positions
Employment Type: Full time
Salary: 80000 per year
PURPOSE OF THE JOB Under the direction of the Director of Communications along with the Senior Press Secretary and in collaboration with other team members, manages the Commission’s media relations strategy, enhances the organization’s public reputation, and monitors for messaging opportunities.The ideal candidate is highly self-motivated, detail-oriented and exercises good judgment in a variety of situations with the ability to handle a range of tasks under pressure in a dynamic environment.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Support the design and implementation of the Commission’s strategic communications plan;
Assist in developing e opportunities for Commissioners and staff to engage with the public and serve as subject matter experts, including but not limited to speaking opportunities, interviews, and panel discussions at organized events, media engagements, conferences, and other public-facing appearances;
Assist in the writing and editing of press releases, media advisories, op-eds, web and social media content, speeches, presentations, and other external and internal communications that raise the Commission’s visibility and enhance the agency’s brand, reputation, and voice;
Establish and maintain relationships with local, state, and national press, partner regulatory agencies, and other stakeholders to develop innovative communication opportunities that promote Massachusetts’ safe, equitable, and effective cannabis marketplace;
Develop and accomplish outbound media pitches to garner proactive, positive press about agency updates and news;
Monitor relevant news stories and compile daily press clips that identify emerging media trends regarding the Commission, the Commonwealth, and the cannabis industry;
In collaboration with the Communications team, organize and manage press conferences, media availabilities as appropriate, media training, and preparation for public speaking engagements and interviews;
Assist in crisis management communications planning in collaboration with Commissioners, Executive Director, Chief Communication Officer, Director of Communications, Senior Press Secretary and other relevant Commission staff;
Support the design and production of Commission reports, presentations, educational materials, and other collateral;
Collaborate with the Communications team and other staff to plan, implement, and promote public awareness campaigns; and
Manage Commission internal communications in collaboration with Communications, Operations, and Human Resources staff.
OTHER DUTIES AND RESPONSIBILITIES
Maintain the highest standards of personal, professional and ethical conduct and support the Commission’s goals for a diverse and culturally aware workforce;
Work with the Chief Communications Officer, Director of Communications, Senior Press Secretary, Executive Director, and Commissioners to ensure consistent, on-brand messaging throughout integrated communication channels;
Support the Director of Communications and Senior Press Secretary in managing the Commission’s editorial content calendar to ensure all deadlines are met;
Maintain the Commission’s publicity plan in line with the Communications team’s budget;
Attend public meetings and hearings that directly impact the Commission’s communications, marketing, and outreach, and manage relevant media inquiries and/or availabilities with subject matter experts;
Commission employees are working remotely, however at times the ability to work in and travel to the Commission’s headquarters in Worcester and satellite office in Boston; and
Perform related duties as assigned.
KNOWLEDGE AND SKILLS
Strong critical and strategic thinking;
Excellent communicator with strong writing and presenting skills;
Sound project management and proofreading skills, with sharp attention to detail;
Solid organizational habits, proficient at managing multiple projects at the same time.
Expert computer (i.e. Word, Excel, Access) and design skills (i.e. Photoshop, Illustrator, Publisher, WordPress);
Self-starter with strong interpersonal traits who is comfortable working independently as well as with teams;
Ability to effectively prioritize and execute tasks in a fast-paced environment;
Ability to contribute actively to a work environment that embraces diversity;
Ability to build constructive working relationships characterized by a high level of acceptance, integrity, cooperation, and mutual regard;
Ability to accept personal responsibility for the quality and timeliness of work, and for meeting expectations; and
Ability to seek opportunities to resolve problems, achieve goals, or otherwise advance the Commission’s mission.
EDUCATION AND EXPERIENCE
Bachelor’s Degree in Public Relations, Communications, Journalism, or a related field from an accredited institution of higher education required; advanced degree preferred;
Minimum of 3-4 years of experience working in media, public relations, or communications;
Experience managing crisis communications;
Proven ability to design and/or manage a publicity campaign; and
Experience working with people from diverse cultural and ethnic backgrounds.