Job Category: Online | New Media,Media Business Positions
Employment Type: Full time,Freelance
Job Overview The Digital Media Manager develops and implements strategies to increase ATD’s brand awareness and reach across digital marketing channels, including social media, web, and email. The Digital Marketing Manager develops systems to track, analyze, and report on growth metrics, implement ATD’s digital strategy ensuring all messaging and branding are consistent and aligned with ATD’s strategic priorities. Duties and Responsibilities Content Development (30%)
Coordinate production of and development of online content for all digital communications and marketing initiatives, using best practices in SEO, user experience, and accessibility.
Coordinate across departments to curate content for digital story development that drives member and stakeholder growth, engagement, and retention.
Foster an environment that allows for program teams to provide strategic input and creative ideas.
Develop and manage internal processes for content creation, campaigns/programs to drive awareness and engagement, aligned to ATDs strategic plan.
Social Media Strategy & Management (30%)
Design and execute social media strategies to achieve marketing and communication targets.
Lead and execute digital campaigns from the idea stage through to their execution.
In collaboration with communication team members, oversee all content in day-to-day communication, web and social media content planning, authoring, coordination, reviews, edits, and launch of digital campaigns, initiatives, and programs.
Actively monitor ATD’s social media presence, alerts, and public perception online and across multiple platforms and updates online profiles as needed
Develop a framework for analyzing social media, website, and email statistics and provide regular reports to the executive leadership.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other KPIs)
Web Management (40%)
Strategize with the executive team on SEO to deliberately increase organic traffic across all digital platforms and improving search engine ranking.
Manage SEO vendor relationships and work with outside vendors, partners, etc. ATD’s on collaborative social media campaigns to increase ATD’s brand visibility.
Actively evaluate ATD’s website to ensure content accuracy and compliance.
Update all public pages of the website, including ongoing review of content and layout, refresh the website for each new academic year.
Develops strategies to improve website design improvements, prioritizing user experience.
Assist in website improvements, integrations, or implementation projects.
Manage web-related technical support needs and other related systems.
Work collaboratively with IT to resolve data issues that arise with data integrity, exports between ATD systems, integrations, and other related areas as they affect online directories and distribution of emails to members.
Bachelor's degree in integrated marketing communications, digital media, or a combination of education and at least 5-7 years developing and deploying digital content campaigns across various channels.
Commitment to the equity and diversity values and mission of ATD.
Proficient in building audience targets and campaigns within social media advertising platforms: Facebook, Instagram, Twitter, and LinkedIn.
Strong expertise in digital and website analytics tools such as Google Analytics.
Familiarity working with a variety of content formats including photos, videos, etc.
Excellent project management skills and ability to monitor and execute multiple projects at once, detail-oriented and organized.
Ability to demonstrate social media outcomes and ROI using analytics tools beyond likes, follows, and shares.
Ability to gather analytical data, compile information and prepare reports for presentation to executive boards.
Understanding how to plan for, execute, and learn from a social media audit.
Excellent interpersonal skills and ability to engage with stakeholders at all levels.
Advanced knowledge of Microsoft Office including Word, Excel, and PowerPoint.
Demonstrated excellence and consistency in verbal and written communication.
Advanced copy editing and grammar skills required.
Graphic design skills, including strong knowledge of Photoshop, InDesign, and Illustrator
Tech Tools: Salesforce CRM, WordPress, Hootsuite,
Video editing experience a plus.
Position Details Position Type: Full Time, Exempt Salary Grade:7 Reports To: Executive Director, Marketing & Communications Work Location: Silver Spring, Maryland Level of Travel Required: Minimal
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of this position.
Equal Opportunity Employer ATD is committed to creating and maintaining a diverse work environment and is proud to be an equal opportunity employer. Employment policies and decisions at ATD are based upon merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth, or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally- protected genetic information, marital status, veteran status, or sexual orientation.