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26 State Street, Suite 8
Montpelier Vermont United States 05602


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Chief Revenue Officer

Job ID: 2606
Job Views: 131
Location: Montpelier, Vermont, United States
Postal Code: 05602
Job Category: Online | New Media
Employment Type: Full time
Salary: 100000 per year
Posted: 05.23.2020

Job Description

About VTDigger

VTDigger is a nationally-recognized, born-digital nonprofit news organization. We are known for our award-winning investigative reporting, nitty-gritty approach to local and state news, and our entrepreneurial model.  

At a time when the commercial local news industry is failing, VTDigger is one of a handful of nonprofit news organizations in the nation that has developed a promising model of sustainable funding for journalism. The organization has grown quickly in just a decade, becoming the go-to source of news for the state of Vermont. 

We have a startup vibe and an unsurpassed commitment to our mission, which is to shine a light on problems that have an impact on Vermonters' lives by exposing the truth, cutting through the noise of echo chamber spin and reviewing the actions of public officials.

VTDigger is already providing regional coverage of the state, and we are poised to ensure that readers in every community in Vermont get the coverage they deserve as the local news landscape continues to diminish. The CRO will play a major role in helping to execute this vision. 

Now more than ever, local news needs visionaries with an entrepreneurial mindset and an understanding of reader empowerment in an age of misinformation and disenfranchisement. 

If you are an idealist with real world experience who believes in the power of a few committed people making a difference, please consider joining us at VTDigger.  

For more about how VTDigger has become the largest news operation in Vermont, click here

Fast facts: We have 700,000 unique readers a month on average, 23 employees, and a budget of $2 million a year. For more information, go to our About Page.  

Organizational impact: VTDigger's daily readership has increased 2.5 times since January because of the Covid-19 crisis, topping out at 1.3 million for the month of April. Reader donations have increased by 40% over the past three years.


Your job 

We are seeking a talented, entrepreneurial professional with digital chops who will work with the Executive Director to take VTDigger to the next level and help us build revenues from fundraising, e-commerce, membership, underwriting and news distribution. VTDigger's current budget is $2 million. By January 2024, our objective is to increase operating revenues to $3 million. 


The CRO will oversee and further develop the revenue generation team to: 

  • Increase our overall annual operating revenues, from contributed and earned income, by at least $300,000 a year, reaching the $3 million a year operating revenue goal by January 2024.  

  • Build stronger revenue generation systems including full use of Salesforce for underwriting, larger donor campaigns, and membership; continued improvements to our donor materials and protocols; better protocols and collateral for underwriting. 

  • Raise the profile of the organization by...

    • expanding and deepening partnerships with local NPR affiliates, commercial TV stations; and businesses and local philanthropy.

    • holding online events and assisting with VTDigger marketing campaigns as appropriate.  


Qualified candidates may come from a variety of industries. Ideal candidates will have some or all of the following skills and experience:

  • Successful track record managing, fundraising campaigns and ongoing development programs 

  • Demonstrated Salesforce power user

  • Experience developing earned income initiatives (sponsorship sales, digital media ad revenue, content licensing) 

  • Experience managing and/or interacting with membership teams a plus

  • Some experience with marketing (branding, PR, digital and print marketing communications, social media)


This role is a fit if… 

  • You're a news junkie who cares about the future of civic journalism in the United States. 

  • You follow marketing trends and you are the most digitally savvy person you know. 

  • Team building is second nature and you enjoy the people you work with. 

  • You have a customer service mentality, and marketing and sales come naturally.

  • You enjoy using spreadsheets and data to tell a story.

  • You are a highly organized systems thinker.  


Your team

We’re excited for a visionary leader who can energize and mentor a young, passionate and growing nonprofit news revenue team -- one of the first of its kind in independent news. 

- You report to Executive Director Anne Galloway

- You will build and oversee a revenue generation team responsible for both earned and charitable income. Currently, you will have four direct reports focused on sales, membership and underwriting. You will continue to build the team with particular focus on building VTDigger’s fundraising capabilities. 

- You will manage four members of the Revenue team.

- Finance Manager

- Sales Associate

- Membership Coordinator

- Development Coordinator 

Your life

Location: Montpelier, Vermont

Start date: July 2020

Compensation: $100,000

Montpelier is a charming New England town located in Central Vermont near world class alpine and nordic ski areas, hiking trails, lakes and rivers. The region has excellent schools, several local bookstores, many coffee and pastry shops, dozens of maple sugar operations, world-class alpine and Nordic skiing and the ability to live in an intimate beautiful state capitol with an arts college just up the hill. 

How to apply

To apply for this position, please complete the online application. Submit by 11:59 EST on Friday, June 5th. 

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