Nature is a voice for the natural world, bringing the wonders of wildlife and stories of conservation to millions of American viewers. The series has won more than 700 honors from the television industry, the international wildlife film communities and environmental organizations, including 18 Emmys and three Peabody Awards.
A talented Associate Producer, Digital is needed to join the Nature team working closely with the series production team, external producers, and content partners to create content that engages audiences across social media, mobile and web platforms. The ideal candidate will have at least two years’ experience writing, producing, sourcing information, collecting digital assets, publishing, and editing digital video for social and digital platforms. If you are creative, adaptable, and comfortable wearing many hats and have an understanding of content that engages audiences, we want to talk to you.
Reporting to the Digital Content & Strategy Lead, the Associate Producer, Digital creates digital content that engages and drives broadcast and streaming views. Working closely with Series Producers, Digital and Audience Engagement teams, the Associate Producer, Digital oversees content and asset production including end-to-end sourcing, producing and publishing digital-first content for web, social, and mobile optimized platforms. Specific responsibilities include: • Produce multiple content pieces per week, optimized for multiple distribution platforms; • Manage timely and accurate updates to the Nature site and other proprietary PBS platforms (upload video, maintain information related to new and upcoming episodes, update schedule, etc.); • Help traffic video assets and upload videos to all online distribution channels; • Maintain internal asset schedules and rights tracking documents; • Identify opportunities for social media content/videos with Digital Lead and Producers; • Write SEO-friendly site content and asset metadata; Assemble periodic newsletters; • Contribute to team brainstorms by pitching content ideas that will help build video views, on-site and off-site traffic and drive audience engagement; • On occasion, write articles, posts and create galleries to be posted on-site; • Other duties as assigned.
Qualifications: A minimum of two (2) years’ experience working in digital production and digital content management; Experience working with video and media management including various CMS’; Knowledge of basic HTML and SEO best practices; Strong understanding of digital metrics/KPI’s; Detail oriented and organized with strong time management skills; Excellent writing skills, strong copy editing skills, ability to self-edit your own work; Social media-savvy (Facebook, Instagram,YouTube, etc.); proficiency with Adobe Creative Cloud (Photoshop, Premiere); WordPress, Google Analytics, Google Docs, Google Drive and MS Office (Word, Excel, PowerPoint) BA/BS or equivalent work experience;
Apply online at www.wnet.org/careers.
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WNET is an equal employment opportunity employer. WNET does not discriminate against employees or applicants on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, military status, predisposing genetic characteristics, or any other characteristic protected by applicable local, state or federal law.